A decade after she launched her fashion label in New York, Victoria Beckham will exhibit at London Fashion Week for the first time on Sunday.
It will be a triumphant homecoming of sorts for a now widely-respected designer and entrepreneur.
The ex-Spice Girls singer oversees an empire comprising four clothing lines, more than 400 retail outlets in over 50 countries and offices in London and New York.
At the outset Beckham, a longtime fashionista, faced a daunting challenge: convincing a competitive and demanding industry that she could make a lasting impression on fickle fashion fans.
Seizing the opportunity to surpass her status as a pop star and the original footballer’s WAG — meaning wives and girlfriends — she has gradually earned widespread recognition, even from fashion luminaries such as Karl Lagerfeld, the creative genius behind Chanel.
“Many saw her as just another example of a celebrity wanting to have a fashion range with no formal fashion training,” Andrew Groves, a professor of fashion design at the University of Westminster, told AFP.
“Through hard work and determination, she has proved those early critics wrong.”
In the space of a decade, Beckham, 44, has ventured into accessories, expanded sales internationally and online and multiplied collaborations with the likes of Reebok, Target and Estee Lauder.
Her style has also evolved, from the chic classicism that marked her first steps into haute couture to the more daring cuts and vibrant colours — neon orange, mint green, lilac — of more recent offerings.
“It’s been an incredible journey, even when things can be challenging. I’ve had to learn incredibly quickly,” she told The Daily Telegraph newspaper recently.
She claims the secret of her success is a tireless work ethic and the support of her family — football superstar husband David and their four children.
Beckham was blunt about the ambition for her brand “to get bigger and bigger”, in a 2013 interview with The New York Times Magazine.
That came a step closer in 2017 with the formation of her Victoria Beckham Limited (VBL) company thanks to a £30 million ($39 million, 34 million euros) injection from private equity firm NEO Investment Partners.
It valued the brand at £100 million, according to Business of Fashion magazine.
However, VBL will look to reduce its losses, which reached £8.5 million at the end of 2016 — nearly double the previous year, according to its most recent financial results.
“Running deficits of that volume is not unique in this industry and not necessarily a sign that she is any the less credible,” Naomi Braithwaite, a fashion marketing and branding lecturer at Nottingham Trent University, told AFP.
“It takes a time to build a brand and she is competing with labels that have a very long established history.”
Fashion professor Andrew Groves says Beckham has what it takes “to last for many years” as a medium-sized brand
Groves added that Beckham has “all the right elements to last for many years as a medium-sized designer brand”.
He noted her stated desire to build “an empire” hints at the overriding desire to continue to defy the early doubters.
As for the Spice Girls, the most famous girlband in history has reformed for a 13-date tour in 2019 but without “Posh Spice”, who has drawn a line under her first life as a pop star, according to British media.
British Vogue magazine featured Beckham surrounded by her children on its October cover under the headline “fashion gets real”.
“That’s what I’m doing now,” she told the magazine.
Kendall Jenner’s stalker, John Ford finally arrested
Kendall Jenner’s new stalker, 37-year-old John Ford was arrested early last month for breaking into her gated community, where numerous stars live.
Britney Spears, Paris Hilton, Charlie Sheen, Christina Aguilera and Slash have all called it home, but law enforcement said, Ford had his sights set on Kendall.
Ford pled guilty to trespass and the judge ordered him to stay 1,000 feet from the gated community.
Subsequently, last week Ford entered the community once again, not through the front gate, but by scaling the mountainside in the back of the complex, where there is apparently no security.
Kendall’s security spotted him sitting in her backyard by her pool, but by the time cops came, he had skedaddled.
On Tuesday, Ford allegedly came back and scaled the same unsecured mountainside, and ended up sitting on Kendall’s front porch. Security spotted him again, called the cops and this time they nabbed him.
Ford, a Canadian citizen, is now being held on a 5150 psychiatric hold.
Rihanna & PUMA sued by Freedom United Clothing over F.U. Label
Another clothing company, Freedom United Clothing is claiming that singer, Rihanna’s F.U. business card for her clothing business is theirs.
The company claims in a new lawsuit it owns the ‘FU’ trademark, something they’ve used since 2006.
Recall that Rihanna did a deal with PUMA, where she had the company slap F.U. on her sweatshirts, jewelry and sandals, and Freedom United says that’s just stealing.
According to the lawsuit, obtained by TMZ, the company claims RiRi knew there was an existing FU logo, because she was photographed in one of their hoodies in 2014 and, even before that, then-BF Chris Brown attended Freedom United’s launch party back in 2007.
The suit goes on to say PUMA touts Rihanna as a lawbreaker of sorts, noting on PUMA’s website it refers to the singer as “most likely to break the rules.” Well, they say F.U. is evidence of that.
This isn’t the first time Freedom United lashed out, they fired off a cease-and-desist letter demanding that PUMA and Rihanna back off.
Freedom United is also suing PUMA for an order prohibiting future sales and damages.
Kunle Afolayan’s Ire Clothing storms Lagos Fashion Exhibition
Nollywood filmmaker, Kunle Afolayan, who recently delved into fashion business has stormed the ongoing Lagos Fashion Exhibition with his Ire Clothings.
The fashion show is holding at Eko Hotel & Suites,Victoria Island, Lagos.
“@ireclothings We are here Lagos fashion 2018 @lagos_fashion @tiannahsplacempire .The show starts today at Eko hotel. There will be runway showcase for some of the brands including @ireclothings .Visit our stand and others today. Exhibition last for 3days 17th-19th,” he captioned the video below.
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