CNN’s Richard Quest speaks with Nollywood actress Genevieve Nnaji as part of Quest Means Business. The actress discusses her new film and explains why she thinks it’s time Nollywood broke the global market.
Why do you think Netflix picked this film to showcase?
“I think the authenticity of the story- which is what I loved about it. It’s provided an environment where I could showcase things that made me proud of our culture, our talents, our values. It was really about that authenticity and the story speaks for itself, plus we focused a lot on the quality this time”
Where did you get the money and expertise to focus on the quality?
“Expertise would be over two decades of experience in the industry, for money we had to self-fund unfortunately. Unfortunately we don’t have adequate funding for movies that we intend to go global, there isn’t that provision yet”
Is it hard for Nollywood films to break into global markets?
“What I discovered is that everybody was able to relate to the story in the cinemas. I’ve realised that language is the only barrier we have, we can all identify with culture. We all identify with pain and with love, our stories are very similar and I think it’s important that we stay true to ourselves.
It was amazing, we had a very diverse crowd and everybody was able to relate to it, I mean it was remarkable the kind of accolades that I got for the film”
Credit: CNN’s Quest Means Business