Ecobank Nigeria, an affiliate of
Ecobank Group, has awarded a total of N42 million to its customers through the
Super Reward "Millionaire Geng Promo." This six-month promotion,
which ran from July 1 to December 31, 2024, saw customers of the Pan-African
bank winning various monetary rewards in monthly, quarterly, and grand prize
draws.
The breakdown of the rewards showed that 520 customers won
N50,000 each in the monthly draws, 16 customers received N500,000 each in the
quarterly draws, and 4 customers took home N2 million each in the final grand
prize draws. The promo covered four regions of Nigeria: FCT & North, Lagos,
Midwest and Southwest, and South-South Southeast. The draws were conducted
transparently and witnessed by lottery regulatory authorities.
Speaking at the grand finale in Lagos over the weekend,
Adeola Ogunyemi, Head of Consumer Banking, expressed her delight with the
customers' response to the promo, which aimed to encourage savings. She
highlighted that the initiative was part of Ecobank’s strategy to reward
customer loyalty and deepen financial inclusion, particularly for Nigerians in
rural and semi-urban areas.
"In the last six months, we've seen a tremendous
response from our customers," Ogunyemi said. "People are becoming
more conscious of the importance of saving. No matter how much you earn, it's
never enough. So, you have to discipline yourself. It's not about how much
comes in, but how much you can retain."
Ogunyemi also encouraged those who haven't opened an account
with Ecobank to consider the bank as a reliable partner in their financial
journey. She pointed out that Ecobank offers a range of services, including
savings, loans, and investments, designed to meet a variety of customer needs.
Similarly, Victor Yalokwu, Head of Consumer Segments &
Products, explained that the bank launched the promo to encourage savings while
also rewarding customers. "Our goal was to cater to the mid-to-low or
mass-market segments," Yalokwu said. "We also have initiatives
targeting the mid-to-high, mass affluent, and high-net-worth individuals, but
this promotion was designed to be more inclusive, reaching those in the mass
market."
Winners who were contacted by phone during the draws
expressed their excitement and gratitude toward Ecobank, with many pledging to
continue their business relationship with the bank due to its diverse
offerings.
The Ecobank Super Rewards "Millionaire Geng" promo
is an exciting savings initiative designed to celebrate and reward loyal
customers, providing a unique opportunity to win cash prizes while enjoying the
benefits of saving with Ecobank.
Ecobank Nigeria, part of Ecobank Group, the leading
pan-African banking group, offers a comprehensive range of financial services
to consumer, commercial, corporate, and investment banking clients. The bank
operates over 250 branches and 60,000 Xpress Point agencies across the country.
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