Mouka Limited, Nigeria’s foremost foam and manufacturing
company is partnering Supa Strikas in a business deal geared towards projecting
Mouka’s Dreamtime baby mattress.
The dreamtime mattress which is designed with children in mind
will now feature in Supa Strikas comic magazine.
Supa Strikas’ platform will be designed to showcase Mouka’s
innovative children product monthly, a strategic placement which is meant to
promote Mouka Dreamtime mattress.
A subsidiary of Strika Entertainment Nigeria Limited, Supa
Strikas is a monthly comic publication that provides an avenue for brands to
leverage its readership for wider publicity through varied categories of
partnership.
According to the Brand and Innovation Manager for Mouka,
Jide Odelola, this deal is aimed at attracting the target market segment for
the Dreamtime mattress as it is set to unveil the unique selling points of the
mattress which is one of the innovative designs to beat by competitors in
Nigeria’s foam and mattress industry.
Odelola added that the Dreamtime mattress is a rare mattress
technology in the Nigerian bedding industry. He hinted that the product pits
its outstanding features against competing brands in a manner which technically
puts it in a class of its own.
“Dreamtime is the first mattress of its kind for kids in
Nigeria and offers water resistant cover and at the same time, breathable.
Water resistant in the sense that water cannot penetrate through the fabric
into the foam. And it’s also breathable in the sense that air can pass through.
So it’s a new technology that we used for the production of the fabric. And
that is why Mouka Dreamtime is different from Mackintosh because people try to
compare it with Mackintosh. The technology behind Dreamtime is far beyond that
of Mackintosh,” said Mouka’s Brand and innovation manager, Jide Odelola.
According to Mouka’s Senior Marketing Manager, Tolu
Olanipekun, Mouka is giving a special touch to the mattress design while
seeking a huge market share, as it focuses on catering specifically to the
sleep needs of a market segment deserving of special attention.
“Dreamtime mattress
is made with a special fabric that is water resistant which prevents water from
soaking the foam. Sleeping on mackintosh often makes a child uncomfortable due
to the texture and heat produced during sleep. Dreamtime on the other hand is
covered with a soft and breathable fabric which keeps the body cool at night,”
said Olanipekun.
Mouka’s partnership with Supa Strikas is a business venture
designed for Dreamtime’s positive positioning and poised to entrench brand
loyalty with increased market share as dividend of the joint venture.
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